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As web developers, one of our primary goals is to ensure that our websites load quickly and smoothly. Efficient web performance not only enhances user experience but also positively impacts search engine ranking. One effective way to improve page load times is by compressing your website’s assets. This blog post provides a comprehensive guide to using Brotli and gzip, two of the most powerful compression methods, to optimize your web assets directly from the Linux Bash. Before diving into the technical how-tos, let’s clarify what Brotli and gzip are and why they matter.