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In the realm of web development, managing how your server handles URLs is critical for both user experience and SEO. Apache’s .htaccess file is a powerful tool for customizing the server configuration without altering server-wide settings. This guide will explore how to effectively use .htaccess for redirects and rewrites, making your website more efficient and accessible. The .htaccess (hypertext access) file is a directory-level configuration file used by several web servers, including the Apache Web Server. It allows for decentralized management of web server configuration. The settings in this file are read on every request, applying rules that can override global settings for the directory it is placed in and all subdirectories.